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ALGORHYTHM: A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).
ANCHOR TEXT: The text a link (hyperlink) uses to refer to your web page. These make a difference in your search engine results.
BACKLINKS: Links from other website pages to yours. Backlinks are used to increase a site’s popularity with search engines and to get more people to visit your site. The quality of a backlink and its anchor text is factored into Google’s algorythm when deciding how much importance to place on it.
KEYWORD PHRASE: A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.
KEYWORD DENSITY: A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.
META DATA: Meta data is the data contained in the header that offers information about the web page that a visitor is currently on. The information contained in the meta data isn”t viewable on the web page (except in the source code). Meta data is contained within meta tags.
META TAG: Included in the head section of an html web page and is visible to search engines but not human visitors. Meta tags provide information about a web page, like the topic (title), keywords, description and also instructions to search engine robots and visitor browsers.
PERMALINK: Short for “permanent link.” Generally used only on blogs, a permalink is a link that is the permanent web address of a given blog post. Since most blogs have constantly-changing content, the permalink offers a way for readers to bookmark or link to specific posts even after those posts have moved off the home page or primary category page
SEARCH ENGINE: A programme that collects, stores, arranges and normally ranks the various resources available on the internet. It is most commonly on a website and used to find other websites – much like the yellow pages is used in the brick and mortar world.
SEARCH ENGINE FRIENDLY: This relates to how well a site has been put together. A search engine friendly website is one that search engines can easily read and find all the links on AND which search engines “like” because it is properly optimised and not breaking any of their rules.
SEARCH ENGINE LISTING: When someone searches for something using a search engine, all the sites that are listed in response to that search have a “search engine listing”.
SEARCH ENGINE RANKING: Different to a search engine listing because a listing means the site appears anywhere on the list. Ranking relates to exactly where on the list it appears. Closer to the top means it has a higher ranking. A critical consideration in having your website found on the internet.
SEARCH RESULT: When someone searches for something using a search engine, the list of websites and links that the search engine responds with is the search result. The aim of any website is to appear high in the search result.
SEO: Stands for “Search Engine Optimisation” and very simply refers to the practice of tweaking website coding and content to achieve the highest possible search engine ranking. SEO practitioners are people who specialise in this (or claim to).
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DOMAIN NAME: A domain is identified by the number assigned to its unique space. To make it easier to use however, the number is given the name of your choice an this name is assigned to the number. In this way, people do not need to remember the number (IP) in order to visit a website, but can use the easier-to-remember domain name. This websites domain name is www.buildablogschol.com
DOMAIN NAME EXTENSION: Often referred to as Internet top-level domains (TLDs). The official list of all top level domains is maintained by the Internet Assigned Numbers Authority (IANA). Each country is designated an extension; Australia is .au, India is .in, United States of America is .us and not .com as most people think. The .com extension actually refers to commercial and is open for any entity or person to register, so a .com.au means a commercial extension in Australia. Some extensions are limited to certain groups such as .edu for educational institutions and .gov for governments.
DOMAIN REGISTRATION: In the same way that you have to register a business name, so you need to register a domain name. Only once it is registered do you have the ability to assign it to a specific number so that it has an actual location on the internet. A domain name registration is normally only valid for one or two years, at the end of which it has to be renewed for you to continue using it. Some domain names must be registered for 2 years minimum.
HOST / HOSTING: In order for you to have an email address or a website, a computer somewhere, with all the necessary software, has to provide you with 3 things: an IP (domain) address, physical space to store the information and bandwidth that accommodates the flow of information that is taking place on your behalf. The company that provides you with these facilities is your host and you will pay them a fee for hosting your site and or email address.
CMS: “Content Management System”. A dynamic website that is normally database driven and which enables the owner/user to manage the content of their own website (make changes) without needing to know any coding at all.
COOKIE: A small piece of information that certain websites store on your computer when you visit them. Cookies are normally harmless and the reasons for using them vary. Sometimes it is to make sure that their website loads quickly when you next visit, by drawing the saved information from your own computer rather than from the website itself. Another use is to track
WEBMAIL: Email that you can check from any computer anywhere in the world using software on a server.
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BELOW THE FOLD: This term is a carry-over from newspaper publishing days. In newspaper terms, “below the fold” means content was on the bottom half of the page (below the physical fold in the paper). In web design terms, “below the fold” refers to the content that is generally going to be below the point first viewable to the average website visitor in their browser (in other words, viewers would have to scroll down to see the content).
CONVERSION: A marketing term that refers to how many website visitors convert to buyers. If 1 out of every hundred visitors to a site end up buying something, there is a 1:100 (or 1%) conversion rate. Ultimately this is what website marketing is all about because it is pointless getting thousands of visitors if none are buying your product, your services, your ideas or whatever it is you are selling (every website is selling something, even if the only payment is an ego-boost to the site owner).
LANDING PAGE: A landing page is the page where a visitor first enters a website. Oftentimes, a special landing page is created to elicit a specific action from the new visitor (usually in connection with an advertising or marketing campaign).
OPTIMIZE: Has two possible meanings in web design. The first is website/page optimisation. This relates to how the page is structured (both code and content) with regard to search engines. A well optimised website is search engine friendly. The second meaning relates to graphics and pictures that are used on websites. An optimised graphic is one that has been compressed as far as possible without sacrificing acceptable quality. This allows the image to load more quickly when someone visits a website.
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BOUNCE RATE: A website’s bounce rate is the percentage of people who leave the site from the same page they entered the site, without clicking through to any other pages. This can be a good indicator of how good a website’s navigation is, as well as an indicator of the quality of the site’s content (a very high bounce rate doesn’t bode well for either of those things).
HIT: Contrary to popular belief, a hit does not represent a single visitor to a website. A hit is actually a request for a single file from your web server. This means one page can actually generate multiple hits, as each page generally has more than one file (an html or other base file, a css file, multiple images, etc.) and each one is requested from the server whenever the page is loaded. Some marketing people like to quote hits to unknowing consumers as the number makes their site sound like it”s getting a whole lot more traffic than it actually is.
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PPC: Pay Per Click. A common term in internet advertising where you purchase advertising space on someone’s website, but instead of paying a flat monthly rate, you pay a small amount each time someone clicks on your advert – which is a link that takes them to your website. This “small amount” can however go quite high, depending on the deemed value of the link. This is a very simplified explanation, but the principle is that you ostensibly “pay for what you get”, which is not entirely accurate. False clicks can in fact make this much more expensive than a fixed advertising cost.
CPA / CPM / CPC:
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BETA: A term used for software that is in a “live” testing phase. People can use it but can expect some hiccups.
BROWSER: When you visit a website, you are seeing it on a browser. Websites look very different in reality to what you see when you visit it. Everything is in fact encoded. A browser is the piece of software that decodes everything so that what you see is an attractive page rather than a lot of coding. Most people use the Microsoft Internet Explorer browser, which comes with all Windows software. If you look at the top right of your screen right now, just under the “X” you will see a little picture. This picture tells you what browser you are using. If the picture is a wavy square with smaller squares in red, green, blue and yellow, you are using IE (Internet Explorer). If it is something different, then you probably know all this already.
FOLD: The fold is a term carried over from newspaper design and pagination (where the fold referred to the physical fold in the paper). The fold in a website is the point on the web page that rests at the bottom of someone”s browser (in other words, to see anything below the fold, they would have to scroll down). There are varying opinions on how important the fold is in web design but more websites including Yahoo and msn are increasing their page length to get more information displayed on each page.
FTP CLIENT: The software programme that you use to upload your website to a host server.
HTML: Hyper Text Markup Language. This is the base language that s used for creating websites.
HTTPS: Similar to HTTP, HTTPS stands for HyperText Transfer Protocol over SSL (Secure Socket Layer) or, alternately, HyperText Transfer Protocol Secure. Like HTTP, it”s a set of rules for transferring hypertext requests between browsers and servers, but this time it”s done over a secure, encrypted connection.
HYPERLINK: A hyperlink is a link from one web page to another, either on the same site or another one. Generally these are text or images, and are highlighted in some way (text is often underlined or put in a different colour or font weight). The inclusion of hyperlinks are the “hyper” part of “hypertext.”
IFRAME: Short for Inline Frame. An iframe is used to display one or more web pages within another normal web page (one that isn”t a frameset page).
ISP: Internet Service Provider. The company that provides you with internet access (connection) and related services is your ISP. Internode is very popular in Adelaide, South Australia
JPG: A type of file used for images, especially photographs. Images used on web pages work best as jpg or gif.
NAVIGATION: Navigation refers to the system that allows visitors to a website to move around that site. Navigation is most often thought of in terms of menus, but links within pages, breadcrumbs, related links, pagination, and any other links that allow a visitor to move from one page to another are included in navigation.
PLUG IN: A plug-in is a bit of third party code that extends the capabilities of a website. It”s most often used in conjunction with a CMS or blogging platform. Plug-ins are a way to extend the functionality of a website without having to redo the core coding of the site. Plugins can also refer to bits of third-party software installed within a computer program to increase its functionality.
REALLY SIMPLE SYNDICATION (RSS): Also referred to as RSS. RSS is a standardized XML format that allows content to be syndicated from one site to another. It”s most commonly used on blogs. RSS also allows visitors to subscribe to a blog or other site and receive updates via a feed reader.
SITEMAP: This is an index to all the content on a website. It is normally accessible from at least the front page of the site and is used for two purposes: to help people find what they are looking for on the site and to help search engines find all your links.
TRAFFIC: Much like the physical world, traffic refers to all the people and computers that are using a particular route at a given time or who access a specific resource. The number of visitors to a website, for example, is also referred to as traffic. Traffic is also often spoken about when it comes to hosting. If a host tells you that you are allowed X amount of traffic, they are telling you how much of the server resources you are allowed to use. This is also called “bandwidth”. Please see the explanation of “bandwidth” for more information about “traffic” in the context of hosting.
URL: Uniform Resource Locator. (Allows all resources on the internet to be located in a uniform manner). A URL is a website address that has all the pertinent information for finding the exact location attached to it. https://www.thinkingit.com.au is this website’s url and https://www.buildablogschool.com/glossary-web-terms is this exact page’s url.
VIRUS: A computer programme that reproduces itself and that is frequently malicious. The most common terms that are heard with regard to viruses are Worms (not really a virus, but often referred to as such) and Trojan Horses, because these are the most commonly experienced amongst internet users. A good firewall or anti-virus programme can offer protection from viruses as long as the programme is regularly updated and consistently used. It is a good idea to install software such as Trend Micro’s Maximum Security Titanium or similar to keep your computer free of viruses, especially if you are uploading files to your website.
WWW: World Wide Web. Another name for the Internet.